I will miss David Letterman very much after he retires in 2015.
His legacy will stand as one of the most talented and influential late night hosts in TV history, second only to Johnny Carson.
Letterman's retirement puts CBS in a tough spot unless they absolutely, completely believe Craig Ferguson, the host whose whole show is based around breaking the conventions of the late night format, can move up to 11:30 and win over a mainstream audience. To do this Craig will have to either convert the new viewers to his unconventional style or "evolve" his act to win them over and potentially risk alienating his core following. That puts CBS in a position to make the hard choice of promoting from within or bringing in a new man.
Forget the arguments about race and gender surrounding this issue in the press written to fill column space online. CBS should have only one goal in choosing a replacement for Letterman: Do not pick any man or woman (regardless of race) who will have to retire before Jimmy Fallon.
Period.
That's it.
That's your only goal CBS, apart from picking a decent name that can entertain people during that time. You need him or her to outlast or tie Jimmy Fallon in duration for the next two decades or more.
Here's the facts: Jimmy Fallon is 39. And that's the only fact that matters.
Jimmy Kimmel is 46 so he's already the old guy at 11:30 as of 2015.
You need to beat that CBS.
So that means Jon Stewart, Stephen Colbert, Louis CK, Ellen DeGeneres,
Jerry Seinfeld, Chris Rock and any young Baby Boomer are all out of the running.
If CBS has to name a another new host for the Late Show in ten or twelve years because they are turning 67, like Letterman now, while Fallon is in his prime - it's over.
The competitive balance maintained during the Leno/Letterman years needs to continue into the new generation and NBC went for a long term solution in Fallon like they did with Carson back in the 1960's. That's why I think CBS should try to plant the smartest, youngest flag possible in the late night ground.
Neil Patrick Harris and Chelsea Handler are both 40 so they should be considered contenders. Harris seriously due to his level of popularity, skills and wit and Handler for political and public relations reasons because I'm not a fan of her work. Tina Fey is 43, super busy and doesn't need this job.
I think Kevin Hart, 34, would be a perfect choice to win the new generation but with his film career blowing up in an Eddie Murphy in his prime kind of way I don't think he's a contender anymore either.
Here's my out of the box, free, no-cost, pay as you exit pick for CBS and the Late Show job:
Jason Segel, 34, former star of HOW I MET YOUR MOTHER.
Segel is funny, smart, a screenwriter and performer with musical talent.
His work re-launching the Muppets as a film franchise for Disney shows that he understands and appreciates a beloved franchise like The Late Show. Like Fallon he has a group of cool Hollywood insiders as his best friends to call on and do fun viral activities that will carry his TV brand to the internet. The CBS audience already loves him as a member of their TV family. CBS brass may or may not love him due to his tough contract negotiations during the HIMYM series but at 34 years old, 5 years younger than Fallon, he's a guy who can run 25 years or more on the show for the network. By hiring him CBS gets to promote from within and bring in a new man at the same time.
The late night market is segmented so heavily that a decent "name brand" can compete and make it close in the same way Leno and Letterman ran for decades. A network can be happy with either the young demo or total numbers. It's hard to win both but a performer like Segel could be the answer that CBS so desperately needs to its most important question right now.
P.S. to CBS, if you don't pick Jason just pick Neil Patrick Harris and you'll be fine. The next real big late night question is what are you going to do to compete with Carson Daly and Later?
Monday, April 7, 2014
Thursday, November 28, 2013
Things I learned in 2013
* It’s been a year now and I’m not saying I regret saving
the world from the Mayan apocalypse but you folks could show a little more
gratitude.
* Ben Affleck is free to do anything he wants after winning an Oscar.
Except play Batman.
* NFL
locker rooms are like LORD OF THE FLIES for grown-ups.
* If
Walter White had killed Dexter both series would have ended better.
* 2013 was
the year America’s retailers learned how to run Back to School and Christmas sales simultaneously.
* Syria. I know
where it is on a map now. Thanks
CNN.
* Kim
Kardashian & Kanye West had a kid.
First
time I’ve seen a baby cry when it was born for the right reasons.
* I bought
too much Halloween candy again.
Want a fun size Snickers?
* Blockbuster Video closed their last retail stores.
This is something I should have learned in 2009.
* If you
compare our studio deals Grumpy Cat gets a bigger trailer than I do. Co-incidentally
I have a litter box in mine too.
* That I
am little disappointed Harrison Ford is going to take a paycheck and appear in
the new Star Wars film after badmouthing the franchise for years. I know Han
shot first but maybe he should have saved better?
* The
producers and writers of THE OFFICE know how to end a TV series. Most
satisfactory ending to a show I loved in years. It was to me anyway.
* I didn’t
want to love Chuck Lorre’s new sitcom MOM, but I do.
* Toronto is a much more interesting city
than I ever knew, eh Mr. Mayor?
* Andy
Kaufman, Jerry Garcia and Elvis: all still dead.
* There is
no frequent flier miles program for drones at The Pentagon.
* BROOKLYN NINE-NINE has the best opening credits music on TV.
* Every time the Red Sox win the World Series I expect the world to end the next day. Then I’m kind of disappointed that it doesn’t.
* No more real Mexican Coke? Damn.
Wait, are we talking about the
same thing?
* That I
can’t watch Chris Pine in the new STAR TREK films without constantly thinking he really is William
Shatner’s secret bastard love child.
* As soon
as you think nothing will surprise you anymore, something will surprise you.
* 58% of
Americans are FOR the legalization of marijuana.
The
other 42% were too paranoid to answer the phone when the pollster called.
* I bought
too much Easter candy again.
Want a hard marshmallow Peep?
* If you
hate the idea of government even existing maybe you shouldn’t ask people to put
you in charge of it.
* That I
still don’t care who won the Stanley Cup.
* That I want to open a restaurant with Cindy Williams and
call it Tavern & Shirley.
* Chris
Christie’s campaign film will literally be a ROCKY type training montage of him
working out in the New Jersey wilderness.
* That too many people at the mall dress like they shop at
FOREVER 21 when they should shop at a store called I'M ACTUALLY 50.
* Netflix was nominated for Emmy Awards this year. Amazon, Hulu,
Microsoft and more are going to get into the game now too.
Everything you know about TV is about to be
re-invented...again.
* We can bring a knife on a plane but not a soda? I feel
safer already.
* I want to open a food truck that only sells desserts and
call it Wheelie Sweet.
* That I
am more secure in my sexuality than Hallmark because I still don my gay apparel
at holiday time.
* A 0-6
start to a season for your NFL favorite team sucks donkey scrotum. I’m
talking to you NY Giants.
* If Chris
Christie doesn’t win the Presidential election in 2016 he has a standing offer to host THE BIGGEST
LOSER.
* 3-D
movies are here to stay. Until they go away again.
* I bought
too much Valentine’s candy again.
Want a heart shaped Reeses?
* Since
Congress only works about 27 days a year I didn’t even notice the government
shutdown. I’m sorry, alleged government shutdown.
* If
Hillary actually is running for President and consequentially will be on the
road for weeks at a time 2016 can’t come fast enough for Bill Clinton.
Friday, June 21, 2013
Publicly Defending Racism. Really?
http://www.deadline.com/2013/06/nyt-food-network-wont-renew-paula-deens-contract-after-racial-slur-dilemma/
This is a Hollywood trade website but every now a then Drudge or some other right wing websites link to articles that embody the "liberal Hollywood attack" on good old Christian values like the right to call someone the N-word.
There are 300 comments from folks claiming they will "never watch The Food Network again!" and defending Deen's use of the word because "the blacks use it" and other stupid, hateful, ignorant reasons.
I get the feeling most of these folks never watched The Food Network in the first place because their dials have been stuck on FOX News since Obama was elected.
But if these crackers do follow through with their boycott the Food Networks demographics are going to rise a few IQ points.
So basically having a black President makes some folks so crazy-crazy they will publicly defend a person's racist language.
The speech is free in this country people but it is not without consequence.
Sometimes payment is deferred but the bill eventually always comes due as Ms. Deen has discovered.
This is a Hollywood trade website but every now a then Drudge or some other right wing websites link to articles that embody the "liberal Hollywood attack" on good old Christian values like the right to call someone the N-word.
There are 300 comments from folks claiming they will "never watch The Food Network again!" and defending Deen's use of the word because "the blacks use it" and other stupid, hateful, ignorant reasons.
I get the feeling most of these folks never watched The Food Network in the first place because their dials have been stuck on FOX News since Obama was elected.
But if these crackers do follow through with their boycott the Food Networks demographics are going to rise a few IQ points.
So basically having a black President makes some folks so crazy-crazy they will publicly defend a person's racist language.
The speech is free in this country people but it is not without consequence.
Sometimes payment is deferred but the bill eventually always comes due as Ms. Deen has discovered.
Friday, December 7, 2012
Mickey Freiberg
No one can be successful in Hollywood without someone giving you an opportunity and/or taking you under their wing at the beginning of your career. Lisa Lindo gave me the opportunity but Mickey Freiberg really took me under his wing when that door was opened.
Mickey became an agent at ACME Talent & Literary about a week or so after I did.
He was already a veteran and a legend in Hollywood, Mickey "Cowboy" Freiberg, last of the old school agents. He had done it all and repped the biggest stars until he got sick of babysitting them so he switched to literary and was just as successful at that side of the biz.
I honestly had no idea what I was doing in the beginning. I was brought in because I knew comic book people & book authors and could sign them as clients.
Our mutual love of books connected Mickey and I and he became a true mentor to me during my time there. He taught me the fine art of literary deal-making in Hollywood and much more.
Once I brought him a book that I thought would make a great movie and he told me I would just embarrass myself if I tried selling it in Hollywood because it was too big,crossed too many genres. So a couple weeks later right after I optioned the book to Tom Cruise and Paramount Pictures he walks into my office and says:
"Congratulations, I knew you were smart enough not to listen to me. Always stick with your gut instinct and don't listen to anybody else if you believe in it."
It was the best advice I ever got and I apply it in my work every day.
The last deal I ever did as an agent was with Mickey.
He signed the life rights of the last men, transit police officers, who were rescued from the rubble on 9/11 2001.
When everyone else in town was saying it was too soon to sell a 9/11 project Mickey shared their story with us and soon after I pitched it to my client (and another huge mentor in my life) producer Debra Hill. She jumped all over it and long story short that project became the film WORLD TRADE CENTER directed by Oliver Stone.
Mickey's rule "don't listen to anybody else if you believe in it." was enforced successfully once again.
Mickey was a loving husband & father who was incredibly proud of his kids and justifiably so. I am proud to be able to say he was my friend, partner and mentor at an important time in my life. Rest in peace Cowboy, and thank you.
http://www.deadline.com/2012/12/mickey-freiberg-dies-longtime-hollywood-agent-was-7r-i-p-mickey-freiberg/
Mickey became an agent at ACME Talent & Literary about a week or so after I did.
He was already a veteran and a legend in Hollywood, Mickey "Cowboy" Freiberg, last of the old school agents. He had done it all and repped the biggest stars until he got sick of babysitting them so he switched to literary and was just as successful at that side of the biz.
I honestly had no idea what I was doing in the beginning. I was brought in because I knew comic book people & book authors and could sign them as clients.
Our mutual love of books connected Mickey and I and he became a true mentor to me during my time there. He taught me the fine art of literary deal-making in Hollywood and much more.
Once I brought him a book that I thought would make a great movie and he told me I would just embarrass myself if I tried selling it in Hollywood because it was too big,crossed too many genres. So a couple weeks later right after I optioned the book to Tom Cruise and Paramount Pictures he walks into my office and says:
"Congratulations, I knew you were smart enough not to listen to me. Always stick with your gut instinct and don't listen to anybody else if you believe in it."
It was the best advice I ever got and I apply it in my work every day.
The last deal I ever did as an agent was with Mickey.
He signed the life rights of the last men, transit police officers, who were rescued from the rubble on 9/11 2001.
When everyone else in town was saying it was too soon to sell a 9/11 project Mickey shared their story with us and soon after I pitched it to my client (and another huge mentor in my life) producer Debra Hill. She jumped all over it and long story short that project became the film WORLD TRADE CENTER directed by Oliver Stone.
Mickey's rule "don't listen to anybody else if you believe in it." was enforced successfully once again.
Mickey was a loving husband & father who was incredibly proud of his kids and justifiably so. I am proud to be able to say he was my friend, partner and mentor at an important time in my life. Rest in peace Cowboy, and thank you.
http://www.deadline.com/2012/12/mickey-freiberg-dies-longtime-hollywood-agent-was-7r-i-p-mickey-freiberg/
Saturday, December 1, 2012
Things I learned in 2012
* The
Fiscal Cliff is not a hot, new reggae band.
* I
can’t walk into a store and buy a Twinkie.
*
STAPLES doesn’t sell binders full of women.
* Taylor
Swift holds a grudge.
* Granting
yourself dictatorial powers in Egypt is done with the same basic
authority as calling "shotgun" on a beer run.
*
Chuck Lorre is always dealing with a TV star hopped up on coke or Jesus.
* Coca-Cola
is still way better than Pepsi.
* Everybody
thinks they look cool dancing Gangnam Style.
* Nobody
looks cool dancing Gangnam Style.
* I'm
Team Katniss.
* If
there's a "War on Christmas", Christmas is winning.
* State
polls matter, national polls don't.
*
Notre Dame football is back baby!
* In
the case of a legitimate election you should lay back and accept God's will.
* Hunting
vampires and freeing slaves made Abraham Lincoln one of our busiest Presidents.
* Even
after a billion airplay's on the radio, I'm not sick of CALL ME MAYBE.
* The
NY Mets still suck. :(
* If
you go clubbing with Lindsey Lohan don't forget to bring brass knuckles and
bail money.
*
Twinkies & Ho-Ho's have a "street value".
* I
have an alarm clock and a dog because my life is full of redundancies.
* In Hollywood that competitive project will
actually help your project, not hurt it but it's still going to feel like a
kick in the crotch when you hear about it.
*
FaceBook is not worth as much as people thought it was.
* The
NY Giants are the current NFL Super Bowl Champions. :)
* The
Secret Service and Army Generals have a lot sex while they are working but porn
stars in LA are the ones the law says need to wear a condom.
* Nothing
says Christmas like club music & a light show.
* I
never need to hear the song "Moves Like Jagger" again.
* Tic-Tacs
are not medicine.
* You
CAN fool all of the people all of the time, as long as they are Republicans and
you are FOX News.
Sunday, June 24, 2012
"THE CHAIR" CLAUSE #FAIL
![]() |
| Get the Xanax. An empty desk panics network executives. |
It creates the foundation for the problems that manifest when talent retires or leaves the network's core daily TV programs like THE TODAY SHOW and THE TONIGHT SHOW.
It's The Chair Clause, the ultimate contractual pacifier of talent in television to promise them the "legacy" job of hosting or co-hosting their dream job in the big show when a Johnny Carson, Jay Leno or Katie Couric moves on, retires or is forced out.
It is also the ultimate sign of corporate folly to even use the clause in the first place as a "tool" to mange the network talent.
To promise any Curry or O'Brien a host chair at a point 3-5 years or more in the future is to ignore whatever the circumstances of the marketplace or environment are going to be at that time for the network. These same execs can't commit to more than 13 episodes right now in prime time but know exactly what they will need 5 years from now in late night or the morning show?
Would anyone like to be locked into any preemptive future business decision they made 5 years previously, forced to ignore current events and conditions?
No NFL team guarantees a back-up quarterback the job when the 1st stringer retires or is hurt.
The back-up gets a chance to win it with everyone else.
They fill-in, evaluate, recruit and and try-out all available talent and find the best person for the job.
The Chair Clause never seems to work out the way you want it.
Letterman had it and Leno didn't.
Jay has been a winner with the job Dave had locked in his contract.
The clause doesn't work to help keep the talent long term either.
Conan had the clause so NBC could keep him and now he's at TBS.
Dave had it at NBC and he is at CBS now so there is a pattern here too.
At this point we could put even money on Ann Curry hosting 20/20 on ABC within a year or two.
The correct answer and strategy for any TV network to replace a core host is this:
Wait, Test, Guest and Hire.
Wait until your current host announces a retirement, doesn't renew their contract or quits.
Don't promise the job away before this point ever!
Test the market.
Who is available? What is the market like? Is it where you thought it would be 5 years ago? What are your networks needs going forward for the next 5-10 years? They call it due diligence for a reason people.
Guest hosts are your friend.
Hey network executive, you just got divorced from your talent. You don't want to date around a little before you walk down the aisle again? Steve Allen just up and left the Tonight Show and NBC hired Jack Paar after six months of testing guest hosts. The show's ratings doubled.
Hire "the One".
The same thing happened when Jack Paar left the Tonight Show.
6 more months of guest hosts and another 6 months to wait for Carson's contract with ABC for Who Do You Trust? to expire. The show's ratings doubled again.
Then Carson ran for 30 years at #1 in the ratings so the wait was worth it wasn't it?
More recently this process worked out quite well for CBS and THE LATE SHOW.
They found Craig Ferguson after a long guest host testing period.
The major difference in the two approaches can be looked at thus:
One is forced and preemptive, the other is organic and reactive.
One says let's fix what isn't broken and the other says let's cross that bridge when we get there.
The business of Television is like a journey, daily, weekly, seasonal so take the latter approach.
I know network execs who will argue with me on this especially about challenges presented by the "idiosyncrasies" of on-camera talent..
"Kevin, you don't know the ego's these people have. I'll lose the talent if I don't make this promise and that will make me look bad at work."
To this I respond:
1. Yes, I know the egos. You can't control them, you can only feed them.
2. You will lose the talent anyway eventually if they don't get everything they want including success.
3. All you're doing with the clause is preventing yourself from building and profiting off your next Jimmy Fallon or Craig Ferguson with the added benefit of creating enough "public scandal" to fill two books, endless gossip columns, blogs and an HBO TV movie.
Right now we may not know who NBC has already secretly promised Matt Lauer and Jay Leno's jobs to just yet and hopefully for NBC they don't either.
The simple rule for NBC executive's and those at other networks regarding similar core legacy news/entertainment shows should be, like their shows are named, to think about TODAY and TONIGHT. Just don't ever think about tomorrow until it comes.
Monday, July 18, 2011
My unannounced appearance on THE COLBERT REPORT...
I was pretty sure I was one of the first people to donate to Stephen Colbert's Super Pac when the FCC approved it recently.
Tonight on his show he started a "HEROES" scroll with the names of all the folks who donated in the order the donations came in. I showed up a few minutes or so into the scroll.
I'm one of many people lining up to "create a better tomorrow, tomorrow".
And I wasn't the only Hollywood person on the early list.
Claudia Lonow, who's dad Mark Lonow, a former partner in thTHE IMPROV comedy club used to be a client of mine when I was an agent, was also listed a few minutes after me.
Above is my proud screen shot from the Colbert Super Pac Heroes List.
You're welcome Stephen. Spend that eight bucks well.
KC
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